Ejim accounted for 20 straight Iowa State points, starting with two free throws at the 9 minute mark and ending with a jumper and another free throw at 2:36.
Ejim finished with the second best scoring effort in Cyclone history, behind Lafester Rhodes' 54 against Iowa in 1987.
But it was Ejim who had a Hilton Coliseum crowd of 14,384 chanting his name.
While the Cyclones were holding off the Horned Frogs, Texas was falling back to the pack.
"I think one play that stands out to me is, Georges has a layup, turns around and pitches out to me," Ejim recalled. "These guys saw I was having a good night and they really looked out for me."
Saturday marked the beginning of a three game stretch against conference rivals with a combined 9 19 league mark.
record 48 points in Iowa State's win over TCU
record in the Big 12.
The 6 foot 6 senior finished with 48 points eclipsing a conference mark of 44 shared by former Kansas State stars Denis Clemente and Michael Beasley and grabbed a career best 18 rebounds.
It was a nice follow up to Monday's dramatic triple overtime win at Oklahoma State.
Iowa State was coming off a rugged seven game gauntlet against five opponents that entered Saturday with a combined 30 16 Under Armour Micro G Torch
After the Longhorns stumbled 74 57 at Kansas State, every team in the Big 12 except Kansas had at least three losses.
"What can you say?" Iowa State coach Fred Hoiberg asked. "Just the efficiency of his game. He got behind the zone on several occasions. A lot of lob passes up to him. He's a great finisher."
12 15 in Kansas City.
"Actually, I wanted to get the ball and score myself," Iowa State forward Georges Niang deadpanned, "but Melvin just kept shooting."
part of a six way scramble for second place and a possible No. 2 seed in the conference tournament March Under Armour Shoes For Basketball
"I was a little bit shocked," Ejim said after hitting 20 of 24 shots. "We were just playing. I wasn't really looking up and seeing how much I had.
TCU center Karviar Shepherd (1) and Under Armour Curry Shoes Iowa State forward Melvin Ejim (3) vie for control of a rebound during the first half of an NCAA college basketball game at Hilton Coliseum in Ames, Iowa, Saturday, Feb. 8, 2014. (AP Photo/Justin Hayworth)(Photo: Justin Hayworth, AP)Fortunately for Iowa State, Melvin Ejim provided a record setting lift Saturday, propelling the Cyclones to an 84 69 men's basketball victory over Texas Christian and placing himself atop the Big 12's single game scoring list.
"These guys just kept telling me to be aggressive, keep playing."
The Cyclones made 32 baskets on 27 assists, while shooting 53.3 percent.
Ejim's performance helped No. 16 Iowa State improve to 18 4 overall and 6 4 in the Big 12.
"This will get a lot of national attention," said Hoiberg, who once scored 41 points as a Cyclones player. "There have been some pretty special players who have gone through this league."
Kyan Anderson led the Horned Frogs with 27 points, and kept the Big 12's last place team within striking distance until the final minutes.
The Cyclones were able to laugh after a few tense moments against TCU (9 13, 0 10).
"It's not every day somebody comes out and scores that many points," Anderson said of Ejim. "It's hard to say what could have happened if he didn't, because he did."
Iowa State, which plays Monday at West Virginia, is Under Armour Micro G Assert
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