"One of the final things that sold me on (the) Nashville (area)," Mike Adair said, is that it is "a unique market for grocery stores." He explained that four stores that overlap in metro Nashville Publix, Harris Teeter, Target and Kroger all sell Red's products.
Red's All Natural burritos to locate HQ in Nashville
"Thankfully," he said, Paige had passed her nursing boards and offered to support the family through this venture. "We had a 3 month old, a new burrito company, and Paige worked full time.".
"The company is completely virtual right now," said Mike Adair, the company's founder and CEO. The company was founded in Fairfield, Conn., but when it was time to ramp up hiring, Adair and his wife, Paige, needed Under Armour Valsetz Boots
Mike Adair said that "the health conscious movement is like a tidal wave" and that "progressive" cities like Nashville provide ideal markets for an all natural food company. A couple of years ago, Red's was a small company, but now it is "well positioned" in the frozen food market. The company, whose products are sold in all 50 states, expects to hit $5 million to $10 million in revenue this year.
Soul and supportRed's products will continue to be manufactured in Pennsylvania.
many shelves" in the refrigerated aisles of grocery stores, Mike Adair said. "If you're going in, somebody else is coming out."
As the project expanded, the Adairs realized that the burritos had to be manufactured in a plant in order to be sold legally in stores.
When Red's establishes its headquarters later this year, Mike Adair will focus on hiring employees with experience in consumer products. While he hopes to find local talent, he said, the company may import candidates because the Nashville area is not well known for its consumer products industry.
On June Under Armour Micro G Charge Volt 13, 2009, the couple officially launched Red's, named for their dog, Red, a lab and chow mix.
Mike and Paige Adair met on the first day of sixth grade and started dating soon after. They reconnected after college and moved to New Hampshire to start second careers.
They got caught up figuring out Under Armour Curry 1 Black Yellow
Red's All Natural, a no preservatives, hormone free frozen burrito company, is planning to establish its permanent headquarters in Nashville later this year.
During an introduction to entrepreneurship course, Mike was assigned a project to "take an idea and create a business plan around it." He was inspired by Paige, "a phenomenal cook," and the idea he used became Red's.
Coming togetherRed's story is more than just food. It is a love story, a joke class project and a loyal dog.
The Adairs chose Franklin in Williamson County as the place to raise their four children, all under the age of 4, and grow their young company. "There's a lot of soul here" and a lot of support for the entrepreneurial spirit, Mike said of their decision. His brother also lives in Nashville with his young children, which was a draw for the family.
"Frozen is a very competitive space because there are only so Under Armour Curry Basketball
The couple began by serving Paige's burritos to classmates in their small mobile home. When the demand grew, they began freezing the burritos to deliver them to customers. This soon led to sales in the campus cafeteria.
packaging, manufacturing, regulations and other things associated with true food companies.
to decide where to grow their business. They decided to settle in Tennessee, and ended up in Franklin.
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